INGA Hairstyle — Product Line Packaging Design
This project presents a cohesive packaging design system for the INGA Hairstyle haircare line, including a repair mask, shampoo, conditioner, and leave-in mask. The goal was to create a bold, modern, and highly recognizable visual identity that stands out on shelves while maintaining brand consistency across the entire product range.
The concept is built around color-coded differentiation. Each product is assigned a distinct color palette and abstract graphic composition, allowing instant product recognition while preserving a unified brand structure. The dynamic shapes and gradients communicate energy, care, and transformation — key attributes in haircare branding.
The typography is clean and structured to ensure clarity and strong hierarchy. Product names are highly legible and positioned for maximum shelf impact, while supporting information remains balanced and unobtrusive. The black pump elements add contrast and elevate the overall premium feel of the collection.
